Direct Mail Marketing Influence on Tobacco Use Disorder
What You Need to Know Before You Apply
What is the purpose of this trial?
Background:Smoking is a major public health problem in the U.S. Almost a half a million Americans die from it in a year. One thing that contributes to why people smoke is the marketing of cigarettes. Cigarette direct mail marketing usually targets young smokers of lower socioeconomic status. Researchers want to find out more about how this kind of marketing influences smoking behavior in young people from different socioeconomic levels.Objectives:To study the effects of cigarette direct mail marketing on beliefs, responses, and arousal. To study how these things may differ among young adult smokers of high and low socioeconomic status.Eligibility:Volunteer adults ages 18 to 29 who smoke.Design:Participants will have 1 visit.Participants will be asked questions about their health and recent smoking.A nurse will check their vital signs.Participants will have a simple eye exam.They will give blood and urine samples.Participants will be connected to equipment. This will collect data while they look at pictures.Then they will have a 10-minute break. A nurse will observe them during the break.Participants will have their breath analyzed.Participants will answer questions. The topics will include:EducationJobIncomeFamily historyTobacco useExposure to pro-smoking and anti-smoking messagesHistory of drug and alcohol use
Will I have to stop taking my current medications?
The trial does not specify if you need to stop taking your current medications. However, you should not use alcohol, recreational drugs, or prescription medications for recreational purposes within 12 hours before the study visit.
Is exposure to tobacco direct mail marketing safe for humans?
How does direct mail marketing influence tobacco use disorder treatment?
This treatment is unique because it focuses on the influence of direct mail marketing strategies, such as coupons and advertisements, on smoking behaviors rather than a traditional medical or therapeutic approach. It examines how exposure to these marketing tactics can affect smoking habits, potentially increasing tobacco use or hindering quitting efforts.13456
What data supports the effectiveness of the treatment 'Exposure to smoking advertising with coupon' for Tobacco Use Disorder?
Research shows that smokers who receive tobacco coupons via direct mail are more likely to redeem them, which suggests that this marketing strategy can influence smoking behavior. This indicates that exposure to smoking advertising with coupons may increase smoking behavior, highlighting the need for restrictions on coupon redemption to encourage quitting.14678
Who Is on the Research Team?
Tsz Chun Choi, Ph.D.
Principal Investigator
National Institute on Minority Health and Health Disparities (NIMHD)
Are You a Good Fit for This Trial?
This trial is for young adult smokers aged 18 to 29, who smoke daily and have smoked over 100 cigarettes in their lifetime. Participants should be generally healthy, able to understand English, and either have a high socioeconomic status (enrolled in or graduated from college) or low socioeconomic status (no four-year degree, born in the US, income under $50k).Inclusion Criteria
Exclusion Criteria
Timeline for a Trial Participant
Screening
Participants are screened for eligibility to participate in the trial
Part 1 - Pilot Data Collection
Participants provide biospecimens and are shown images on a computer to collect pilot data on smoking behavior influences
Part 2 - Randomized Comparative Trial
Participants are randomized to view direct mail marketing materials with or without discount coupons to study their effects on beliefs, responses, and arousal
Follow-up
Participants are monitored for any changes in smoking behavior and responses after the trial
What Are the Treatments Tested in This Trial?
Interventions
- Exposure to non health related images
- Exposure to smoking advertising with coupon
- Exposure to smoking advertising without coupons
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Who Is Running the Clinical Trial?
National Institute on Minority Health and Health Disparities (NIMHD)
Lead Sponsor