Labeling and Marketing for Cannabis Use

Overseen By Meghan B Moran, PhD

Age: 18+

Sex: Any

Trial Phase: Academic

Sponsor: Johns Hopkins Bloomberg School of Public Health

Disqualifiers: Under 21, Cannabis use limits, others

No Placebo Group All trial participants will receive the active study treatment (no placebo)

Compensation: Varies

Number of Visits: 1

What You Need to Know Before You Apply

What is the purpose of this trial?

This study looks at how cannabis product label and marketing claims affect product perceptions, use expectancies, and use intentions among inexperienced and experienced cannabis users. Participants will answer online survey questions on their perceptions of a cannabis product advertisement.

Who Is on the Research Team?

Meghan Moran, PhD

Principal Investigator

Johns Hopkins University

Are You a Good Fit for This Trial?

Inclusion Criteria

I am 21 years old or older.

Live in a US state (or Washington D.C.) in which recreational cannabis sale is legal and implemented

For inexperienced users: lifetime cannabis use >1 & <= 10

Exclusion Criteria

I am younger than 21 years old.

I do not live in a state where recreational cannabis is legal.

Lifetime cannabis use >=100 times

Timeline for a Trial Participant

Screening

Participants are screened for eligibility to participate in the trial

1-2 weeks

Online Experiment

Participants engage in a randomized online experiment to assess the effects of cannabis product labeling and marketing claims

1 day

1 online session

Follow-up

Participants are monitored for their perceptions and intentions immediately after viewing the advertisement

Immediately after viewing ad

What Are the Treatments Tested in This Trial?

Interventions

• Claim
• Strain label

How Is the Trial Designed?

Group I: Sativa/Sedating Experimental Treatment 2 Interventions

Ad features Sativa label + sedating claim

Group II: Sativa/No claim Experimental Treatment 1 Intervention

Ad features Sativa label + no claim

Group III: Sativa/Energizing Experimental Treatment 2 Interventions

Ad features Sativa label + energizing claim

Group IV: No strain/Sedating Experimental Treatment 1 Intervention

Ad features no strain label + sedating claim

Group V: No strain/Energizing Experimental Treatment 1 Intervention

Ad features no strain label + energizing claim

Group VI: Indica/Sedating Experimental Treatment 2 Interventions

Ad features Indica label + sedating claim

Group VII: Indica/No claim Experimental Treatment 1 Intervention

Ad features Indica label + no claim

Group VIII: Indica/Energizing Experimental Treatment 2 Interventions

Ad features Indica label + energizing claim

Group IX: Hybrid/Sedating Experimental Treatment 2 Interventions

Ad features Hybrid label + sedating claim

Group X: Hybrid/No claim Experimental Treatment 1 Intervention

Ad features Hybrid label + no claim

Group XI: Hybrid/Energizing Experimental Treatment 2 Interventions

Ad features Hybrid label + energizing claim

Group XII: No strain/No claim Active Control 1 Intervention

Ad features no strain label + no claim

Who Is Running the Clinical Trial?

Johns Hopkins Bloomberg School of Public Health

Lead Sponsor

Trials

441

Recruited

2,157,000+