Social Media Ads for Calorie Intake

Overseen By Zora Hall

Age: < 18

Sex: Any

Trial Phase: Academic

Sponsor: NYU Langone Health

Disqualifiers: Non-English speakers, others

No Placebo Group All trial participants will receive the active study treatment (no placebo)

Compensation: Varies

Number of Visits: 1

480 Participants Needed

Trial Summary

What is the purpose of this trial?

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Research Team

Marie A. Bragg, PhD

Principal Investigator

NYU Langone Health

Eligibility Criteria

This trial is for non-Latino White or Black/African American adolescents aged 13-17 who use Instagram daily and can read and speak English. It's not open to those who don't meet these specific criteria.

Inclusion Criteria

Logs into Instagram once daily

I am a teen aged 13-17 and identify as either non-Latino White or Black/African American only.

Exclusion Criteria

Participants who do not meet all criteria described above

Timeline

Screening

Participants are screened for eligibility to participate in the trial

1 week

Exposure

Participants are exposed to various social media ads to test visual attention and caloric intake

1 day

1 visit (in-person)

Follow-up

Participants are monitored for caloric intake and visual attention metrics

1 week

Treatment Details

Interventions

• Black-Food
• Black-Non Food
• Food-Few Likes
• Food-Many Likes
• Non Food-Few
• Non Food-Many Likes
• White-Food
• White-Non Food

Trial Overview The study tests how attention to unhealthy food, people of the same race, and 'likes' in social media ads might influence calorie intake after seeing the ad. Participants are randomly shown different types of ads with these variables.

Participant Groups

Group I: Block 8: Non Food-Few Likes Experimental Treatment 1 Intervention

Exposure to ads with few "likes" featuring a non-food product

Group II: Block 7: Food-Few Likes Experimental Treatment 1 Intervention

Exposure to ads with few "likes" featuring a food product

Group III: Block 6: Non Food-Many Likes Experimental Treatment 1 Intervention

Exposure to ads with many "likes" featuring a non-food product

Group IV: Block 5: Food-Many Likes Experimental Treatment 1 Intervention

Exposure to ads with many "likes" featuring a food product

Group V: Block 4: White-Non Food Experimental Treatment 1 Intervention

Exposure to ads with a White person featuring a non-food product

Group VI: Block 3: Black-Non Food Experimental Treatment 1 Intervention

Exposure to ads with a Black person featuring a non-food product

Group VII: Block 2: White-Food Experimental Treatment 1 Intervention

Exposure to ads with a White person featuring a food product

Group VIII: Block 1: Black-Food Experimental Treatment 1 Intervention

Exposure to ads with a Black person featuring a food product

Who Is Running the Clinical Trial?

NYU Langone Health

Lead Sponsor

Trials

1,431

Recruited

838,000+

National Institutes of Health (NIH)

Collaborator

Trials

2,896

Recruited

8,053,000+

National Cancer Institute (NCI)

Collaborator

Trials

14,080

Recruited

41,180,000+

New York University

Collaborator

Trials

249

Recruited

229,000+