Package/Advertisement With Claim for Smoke

Phase-Based Progress Estimates
Wake Forest University Health Sciences, Winston-Salem, NC
Package/Advertisement With Claim - Behavioral
18 - 65
All Sexes
What conditions do you have?

Study Summary

The purpose of the study is to evaluate the impact of marketing claims commonly found on waterpipe, also known as hookah, tobacco packages and in digital marketing on young adults' willingness to try hookah tobacco. Participants will complete two tasks, in random order. Participants will view six sample waterpipe tobacco packages, randomized at the package level to contain a prohibited or potentially-prohibited claim or not (Packaging Task). In the other task, they will view 10 digital marketing advertisements (i.e. Instagram posts or website pages) either with or without prohibited or potentially-prohibited claim, randomized at the advertisements level (Digital Marketing Task).

Treatment Effectiveness

Study Objectives

4 Primary · 1 Secondary · Reporting Duration: minute 5

minute 5
Absolute harm perception (Digital Marketing Task )
Absolute harm perception (Packaging Task )
Absolute harm perception (Task 1)
Absolute harm perception (Task 2)
Absolute safety perception (Digital Marketing Task)
Absolute safety perception (Packaging Task)
Claim exposure (Tasks 1 & 2)
Mean Relative Harm Perception (Task 1)
Product appeal (Digital Marketing Task )
Product appeal (Packaging Task )
Product appeal (Task 1)
Product appeal (Task 2)
Relative safety perception (Packaging Task
Willingness to purchase the product (Task 1)
Willingness to smoke hookah tobacco (Digital Marketing Task )
Willingness to try hookah tobacco (Packaging Task )
Willingness to try/smoke hookah and hookah tobacco (Task 1)
Willingness to try/smoke hookah and hookah tobacco (Task 2)

Trial Safety

Trial Design

2 Treatment Groups

Without Claim
1 of 2
With Claim
1 of 2
Experimental Treatment

1500 Total Participants · 2 Treatment Groups

Primary Treatment: Package/Advertisement With Claim · No Placebo Group · N/A

Without Claim
Experimental Group · 1 Intervention: Package/Advertisement Without Claim · Intervention Types: Behavioral
With Claim
Experimental Group · 1 Intervention: Package/Advertisement With Claim · Intervention Types: Behavioral

Trial Logistics

Trial Timeline

Approximate Timeline
Screening: ~3 weeks
Treatment: Varies
Reporting: minute 5
Closest Location: Wake Forest University Health Sciences · Winston-Salem, NC
2008First Recorded Clinical Trial
0 TrialsResearching Smoke
417 CompletedClinical Trials

Who is running the clinical trial?

Wake Forest University Health SciencesLead Sponsor
1,099 Previous Clinical Trials
1,127,519 Total Patients Enrolled
Erin Sutfin, PhDPrincipal InvestigatorWake Forest University Health Sciences

Eligibility Criteria

Age 18 - 65 · All Participants · 3 Total Inclusion Criteria

Mark “yes” if the following statements are true for you:
You have not used waterpipe tobacco within the past year.

About The Reviewer

Michael Gill preview

Michael Gill - B. Sc.

First Published: October 9th, 2021

Last Reviewed: August 12th, 2022

Michael Gill holds a Bachelors of Science in Integrated Science and Mathematics from McMaster University. During his degree he devoted considerable time modeling the pharmacodynamics of promising drug candidates. Since then, he has leveraged this knowledge of the investigational new drug ecosystem to help his father navigate clinical trials for multiple myeloma, an experience which prompted him to co-found Power Life Sciences: a company that helps patients access randomized controlled trials.