Gamified Campaign for Underage Drinking
(2T1L Trial)
What You Need to Know Before You Apply
What is the purpose of this trial?
This trial tests a new interactive game called "2 College Truths & 1 Lie" to help first-year college students reduce alcohol consumption. The game aims to correct false beliefs about peer drinking habits, which can influence personal drinking behavior. Participants will be divided into groups: one playing the game on Instagram, another viewing regular social media ads, and a control group only completing surveys. Ideal participants are first-year students who regularly check Instagram and are interested in reducing their drinking. As an unphased study, this trial provides a unique opportunity for students to engage in innovative research that could positively impact their college experience.
Will I have to stop taking my current medications?
The trial information does not specify whether you need to stop taking your current medications.
What prior data suggests that this gamified campaign is safe for first-year college students?
Research has shown that many college students often overestimate their peers' alcohol consumption, which can lead them to drink more themselves. Programs like "2 College Truths and 1 Lie" (2T1L) aim to correct these misconceptions through social media campaigns.
Specific data on the safety of 2T1L is not available because it focuses on behavior rather than being a drug or medical treatment. However, as it involves a social media game, it is unlikely to cause physical harm. The goal of 2T1L is to provide information and change perceptions about drinking, which should be safe for participants.
Overall, as a non-invasive and informational campaign, 2T1L is expected to be well-tolerated. Participants will engage with content on social media, a common and generally safe activity.12345Why are researchers excited about this trial?
Researchers are excited about the trial for the "Gamified Campaign for Underage Drinking" because it explores innovative ways to address underage drinking through social media. Unlike traditional educational programs that might use in-person sessions or printed materials, this trial uses Instagram to deliver its message, making it more accessible and engaging for young people who frequently use this platform. The campaign includes a gamified element, which could make the information more interactive and memorable, potentially leading to better outcomes in reducing underage drinking. By comparing the effectiveness of a standard social norms marketing campaign and a gamified version, researchers hope to find out if adding game-like elements can enhance the impact of these interventions.
What evidence suggests that this trial's treatments could be effective for reducing underage drinking?
Research shows that fun, game-like marketing can help reduce alcohol consumption among college students. In this trial, participants in the Gamified Social Norms Marketing Campaign arm will experience this approach. Studies have found that when students learn the truth about their peers' actual drinking habits, they tend to drink less. For example, games like "2 College Truths and 1 Lie" provide students with a clearer picture of real drinking habits on campus, leading to reduced alcohol consumption. This method effectively engages students, helping them understand and change their behavior. Overall, these game-based approaches appear promising in preventing and reducing alcohol use among first-year college students.14678
Are You a Good Fit for This Trial?
This trial is for first-year college students who are interested in participating in a study to prevent and reduce underage drinking. The program aims to correct false beliefs about how much their peers drink.Inclusion Criteria
Exclusion Criteria
Timeline for a Trial Participant
Screening
Participants are screened for eligibility to participate in the trial
Intervention
Participants receive the gamified or static social norms marketing campaign via Instagram ads
Short-term Follow-up
Participants complete a follow-up survey to assess short-term intervention effects
Long-term Follow-up
Participants complete a follow-up survey to assess long-term intervention effects
What Are the Treatments Tested in This Trial?
Interventions
- 2 College Truths and 1 Lie (2T1L)
Trial Overview
The trial tests '2 College Truths & 1 Lie', an interactive game designed as a social norms marketing campaign, against a standard campaign and no intervention. It measures the game's impact on student drinking behavior over the school year.
How Is the Trial Designed?
3
Treatment groups
Experimental Treatment
Active Control
Participants randomized to this arm will receive a social norms marketing campaign that is primarily delivered via advertisements on the social media platform Instagram.
Participants randomized to this arm will receive a gamified social norms marketing campaign that is primarily delivered via advertisements on the social media platform Instagram.
Participants do not receive anything besides the surveys.
Find a Clinic Near You
Who Is Running the Clinical Trial?
Loyola Marymount University
Lead Sponsor
Published Research Related to This Trial
Citations
1.
clinicaltrials.gov
clinicaltrials.gov/study/NCT06576011?term=AREA%5BConditionSearch%5D(%22Underage%20Drinking%22)&rank=3Study Details | NCT06576011 | 2 College Truths and 1 Lie
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