Messaging Strategies for Recruitment
What You Need to Know Before You Apply
What is the purpose of this trial?
This trial tests different messaging strategies to determine which most effectively engage people in joining research studies. It uses MyChart, an online patient portal, to send messages directly to patients. The trial includes several groups: one with positive language, one mentioning payment, one with both, and a standard message. Patients who usually receive messages through MyChart and have not opted out of research contact may be suitable for this trial. As an unphased trial, this study provides a unique opportunity to enhance communication strategies in healthcare research.
What prior data suggests that these messaging strategies are safe for patient recruitment?
In a previous study, messages with positive language improved attitudes toward health behaviors. These messages are generally well-received because they create a positive emotional experience without physical side effects.
Regarding messages that mention payment, research shows that offering payment commonly encourages participation. However, little data exists on negative effects, as the focus usually remains on following rules and ethical guidelines.
For messages that include both positive language and payment information, no specific data on safety issues exists. Generally, these are considered safe because they involve communication strategies rather than physical treatments.
This trial focuses on messaging strategies, so no direct health risks are present. Safety concerns relate more to ethical and compliance issues, which are carefully managed in these studies.12345Why are researchers excited about this trial?
Researchers are excited about this trial because it explores innovative messaging strategies to boost patient recruitment for clinical studies. Unlike standard recruitment methods, which often use a generic template, this trial tests personalized approaches like positively-valenced messages and payment-inclusive messages. By tailoring communication to highlight study value and potential participant benefits, the trial aims to discover which strategies most effectively engage potential participants. This could lead to more efficient recruitment processes and, ultimately, faster advancement in medical research.
What evidence suggests that these messaging strategies are effective for patient recruitment?
This trial will compare different messaging strategies to boost interest and enrollment in clinical trials. One arm will use positively-valenced messages, which research has shown can improve perceptions of a study and encourage participation by highlighting its benefits and value. Another arm will include messages that mention payment, as studies have found that clear incentives can increase participation. Additionally, an arm will combine positive messages with payment offers, which might prove even more effective. The baseline arm will use the current standard messaging template. Text messaging, a proven and cost-effective method, quickly reaches many people and engages potential participants. Overall, these strategies aim to enhance recruitment yield.12678
Who Is on the Research Team?
Neal Dickert, MD, PhD
Principal Investigator
Emory University
Are You a Good Fit for This Trial?
This trial is for individuals who are part of a MyChart patient portal system. It's designed to see which messages work best for getting people interested in research studies. There aren't specific inclusion or exclusion criteria listed, so it may be open to a broad range of participants.Inclusion Criteria
Exclusion Criteria
Timeline for a Trial Participant
Screening
Participants are screened for eligibility to participate in the trial
Recruitment Messaging
Participants receive MyChart recruitment messages using different templates to evaluate response rates
Follow-up
Participants are monitored for their responses to recruitment messages and changes in MyChart permissions
What Are the Treatments Tested in This Trial?
Interventions
- Optimizing Strategies to Maximize Patient Recruitment Yield
Trial Overview
The study is testing four types of messages sent through MyChart: a standard message, one with positive language, another mentioning payment, and one combining positivity and payment info. The goal is to find out which type encourages more patients to join research studies.
How Is the Trial Designed?
4
Treatment groups
Experimental Treatment
Active Control
Patients in the Emory Healthcare system, who have not opted out of research contact, receiving MyChart messaging for research recruitment using a template with both positively-valenced language and payment information.
Patients in the Emory Healthcare system, who have not opted out of research contact, receiving MyChart messaging for research recruitment using a template with inclusion of positively-valenced language describing the study's value.
Patients in the Emory Healthcare system, who have not opted out of research contact, receiving MyChart messaging for research recruitment using a template containing information about payment to participants.
Patients in the Emory Healthcare system, who have not opted out of research contact, receiving MyChart messaging for research recruitment using the current standard template.
Find a Clinic Near You
Who Is Running the Clinical Trial?
Emory University
Lead Sponsor
National Center for Advancing Translational Sciences (NCATS)
Collaborator
American Heart Association
Collaborator
Georgia Clinical and Translational Science Alliance (GaCTSA)
Collaborator
Citations
Payment to healthcare professionals for patient recruitment to ...
Payment of healthcare professionals is one way to encourage recruitment to clinical trials. However, little is known about the effects of financial incentives ...
Optimizing Strategies to Maximize Patient Recruitment Yield
This platform trial aims to evaluate the effectiveness of different messaging strategies within a MyChart messaging program for research ...
3.
imagebloom.com
imagebloom.com/unlocking-the-power-of-digital-marketing-in-clinical-research-patient-recruitment/Clinical Research Patient Recruitment
Through multilingual campaigns and region-specific targeting, digital tools can ensure your patient recruitment efforts are inclusive and far- ...
4.
mdgroup.com
mdgroup.com/blog/patient-recruitment-and-retention-in-clinical-trials-strategies-and-challenges/Patient Recruitment and Retention in Clinical Trials
Understanding the patient's perspective on trial burdens, logistics, and communication can enhance recruitment efforts.
5.
skyelarke.com
skyelarke.com/boosting-patient-recruitment-and-retention-in-clinical-trials-with-next-generation-payment-systems/Boosting patient recruitment and retention in clinical trials ...
Such participant benefits support patient recruitment and ensure that any dropouts are not caused by payment problems or clinical trail ...
6.
clinicalleader.com
clinicalleader.com/doc/clinical-trial-recruitment-who-are-you-paying-and-what-are-you-saying-0001Clinical Trial Recruitment Who Are You Paying And What ...
This article will address practical compliance considerations related to (1) how clinical trial sponsors might compensate healthcare professionals (HCPs).
Paying Clinical Trial Participants: Legal Risks and ...
Because payment is an important tool for recruitment and retention, withholding remuneration is not an appropriate solution. Rather, key ...
Payment and Reimbursement to Research Subjects
All information concerning payment, including the amount and schedule of payment(s), should be set forth in the informed consent document.
Unbiased Results
We believe in providing patients with all the options.
Your Data Stays Your Data
We only share your information with the clinical trials you're trying to access.
Verified Trials Only
All of our trials are run by licensed doctors, researchers, and healthcare companies.