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No Character Control for Obesity

N/A
Waitlist Available
Led By Marissa G Hall, PhD
Research Sponsored by University of North Carolina, Chapel Hill
Eligibility Criteria Checklist
Specific guidelines that determine who can or cannot participate in a clinical trial
Must have
Be older than 18 years old
Timeline
Screening 3 weeks
Treatment Varies
Follow Up during ~15 minute online survey
Awards & highlights

Study Summary

Purpose: To test how the presence of characters on breakfast cereals affects parents' perceptions and purchase intentions for their children. Participants: ~1,000 parents of children ages 2-12 Procedures: After completing a screener and reviewing a consent form, participants will complete two unrelated experimental studies. Participants will then move on to this study, where they will be randomized into conditions and view three breakfast cereal box images, with or without characters. They will then be asked a series of questions about their children and their perceptions about the breakfast cereals

Timeline

Screening ~ 3 weeks
Treatment ~ Varies
Follow Up ~during ~15 minute online survey
This trial's timeline: 3 weeks for screening, Varies for treatment, and during ~15 minute online survey for reporting.

Treatment Details

Study Objectives

Outcome measures can provide a clearer picture of what you can expect from a treatment.
Primary outcome measures
Purchase intentions
Secondary outcome measures
Perceived child appeal
Perceived healthfulness
Other outcome measures
Past week cereal consumption
Perceived child food fussiness

Trial Design

2Treatment groups
Experimental Treatment
Group I: No Character ControlExperimental Treatment1 Intervention
Participants will view images of three breakfast cereals (Frosted Flakes, Apple Jacks, Froot Loops) containing no characters.
Group II: CharacterExperimental Treatment1 Intervention
Participants will view images of three breakfast cereals (Frosted Flakes, Apple Jacks, Froot Loops) containing their respective brand characters (e.g., Tony the Tiger) and a licensed character recently featured on these cereal brands (e.g., Buzz Lightyear).

Find a Location

Who is running the clinical trial?

University of North Carolina, Chapel HillLead Sponsor
1,506 Previous Clinical Trials
4,189,544 Total Patients Enrolled
64 Trials studying Obesity
57,037 Patients Enrolled for Obesity
Marissa G Hall, PhDPrincipal InvestigatorUNC-Chapel Hill
5 Previous Clinical Trials
12,054 Total Patients Enrolled

Frequently Asked Questions

These questions and answers are submitted by anonymous patients, and have not been verified by our internal team.

Is this experiment accepting volunteers at present?

"Clinicaltrials.gov indicates that this investigation is no longer accepting volunteers, with the original post date being December 1st 2022 and the latest edit made on November 28th 2022. Nonetheless, there are 956 other medical trials actively searching for enrolment of patients at present."

Answered by AI
Recent research and studies
clinicaltrials.govStudy
Effects of Characters on Parents' Perceptions of Breakfast Cereals
2022. "Effects of Characters on Parents' Perceptions of Breakfast Cereals". ClinicalTrials.gov. https://clinicaltrials.gov/ct2/show/NCT05639335.
~436 spots leftby Apr 2025
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