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E-Cigarette Ads for Electronic Cigarette Use

Phase < 1
Waitlist Available
Led By Elise M Stevens, PhD
Research Sponsored by University of Massachusetts, Worcester
Eligibility Criteria Checklist
Specific guidelines that determine who can or cannot participate in a clinical trial
Must have
18-26 years old
Fluent in English
Timeline
Screening 3 weeks
Treatment Varies
Follow Up the average amplitude of skin conductance peaks over the 10 second viewing window for each ad brand.
Awards & highlights

Study Summary

This trial is looking at how effective e-cigarette advertisements are in influencing people, specifically young adults. They will be measuring people's responses to different ads and how it changes their attitudes and behavior towards e-cigarettes.

Eligibility Criteria

Inclusion Criteria

You may be eligible if you check “Yes” for the criteria below

Timeline

Screening ~ 3 weeks
Treatment ~ Varies
Follow Up ~duration of seconds spent on all areas of interest during 10 second viewing window for each ad brand
This trial's timeline: 3 weeks for screening, Varies for treatment, and duration of seconds spent on all areas of interest during 10 second viewing window for each ad brand for reporting.

Treatment Details

Study Objectives

Outcome measures can provide a clearer picture of what you can expect from a treatment.
Primary outcome measures
Arousal
Attention to Specific ad Feature
Secondary outcome measures
Motivations to Avoid E-cigarettes

Trial Design

1Treatment groups
Experimental Treatment
Group I: E-Cigarette AdsExperimental Treatment1 Intervention
All individuals in the study will see the same e-cigarette advertisements presented in a random order.

Find a Location

Who is running the clinical trial?

National Institute on Drug Abuse (NIDA)NIH
2,467 Previous Clinical Trials
2,619,061 Total Patients Enrolled
8 Trials studying Electronic Cigarette Use
1,168 Patients Enrolled for Electronic Cigarette Use
University of Massachusetts, WorcesterLead Sponsor
343 Previous Clinical Trials
986,548 Total Patients Enrolled
Elise M Stevens, PhDPrincipal InvestigatorUMass Medical School

Frequently Asked Questions

These questions and answers are submitted by anonymous patients, and have not been verified by our internal team.
Recent research and studies
clinicaltrials.govStudy
Responses to E-Cigarette Advertising
Elise Stevens 2021. "Responses to E-Cigarette Advertising". ClinicalTrials.gov. https://clinicaltrials.gov/ct2/show/NCT04249219.
~17 spots leftby Apr 2025
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