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E-Cigarette Ads for Electronic Cigarette Use
Phase < 1
Waitlist Available
Led By Elise M Stevens, PhD
Research Sponsored by University of Massachusetts, Worcester
Eligibility Criteria Checklist
Specific guidelines that determine who can or cannot participate in a clinical trial Must have
18-26 years old
Fluent in English
Timeline
Screening 3 weeks
Treatment Varies
Follow Up the average amplitude of skin conductance peaks over the 10 second viewing window for each ad brand.
Awards & highlights
Study Summary
This trial is looking at how effective e-cigarette advertisements are in influencing people, specifically young adults. They will be measuring people's responses to different ads and how it changes their attitudes and behavior towards e-cigarettes.
Eligibility Criteria
Inclusion Criteria
You may be eligible if you check “Yes” for the criteria belowTimeline
Screening ~ 3 weeks3 visits
Treatment ~ Varies
Follow Up ~ duration of seconds spent on all areas of interest during 10 second viewing window for each ad brand
Screening ~ 3 weeks
Treatment ~ Varies
Follow Up ~duration of seconds spent on all areas of interest during 10 second viewing window for each ad brand
Treatment Details
Study Objectives
Outcome measures can provide a clearer picture of what you can expect from a treatment.Primary outcome measures
Arousal
Attention to Specific ad Feature
Secondary outcome measures
Motivations to Avoid E-cigarettes
Trial Design
1Treatment groups
Experimental Treatment
Group I: E-Cigarette AdsExperimental Treatment1 Intervention
All individuals in the study will see the same e-cigarette advertisements presented in a random order.
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Who is running the clinical trial?
National Institute on Drug Abuse (NIDA)NIH
2,467 Previous Clinical Trials
2,619,061 Total Patients Enrolled
8 Trials studying Electronic Cigarette Use
1,168 Patients Enrolled for Electronic Cigarette Use
University of Massachusetts, WorcesterLead Sponsor
343 Previous Clinical Trials
986,548 Total Patients Enrolled
Elise M Stevens, PhDPrincipal InvestigatorUMass Medical School
Frequently Asked Questions
These questions and answers are submitted by anonymous patients, and have not been verified by our internal team.
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