Communication for Smoking
What You Need to Know Before You Apply
What is the purpose of this trial?
This trial aims to evaluate the effectiveness of different types of ads in encouraging people to quit smoking both cigarettes and e-cigarettes. Over 5 weeks, participants will receive targeted ads and provide feedback through surveys. Two groups exist: one receives messages to quit both simultaneously, while the other focuses on quitting cigarettes first, then e-cigarettes. This trial suits individuals who smoke cigarettes, use e-cigarettes, and can read and respond to questions in English. As an unphased trial, it offers participants the chance to contribute to innovative research on smoking cessation strategies.
What prior data suggests that these communication campaign ads are safe?
Research has shown that ads encouraging people to quit smoking are generally safe and well-received. These ads motivate individuals to stop smoking without involving medication or medical procedures.
Studies have found that these campaigns can effectively change smoking habits. For instance, the CDC's National Tobacco Cessation Campaign helped over one million people quit smoking permanently and led to more than two million additional calls to quit-smoking helplines.
The safety of these ads stems from their non-invasive nature. They don't require taking drugs or undergoing medical treatments. Instead, they aim to change habits by providing information and motivation through media. No negative effects have been reported from simply watching or listening to anti-smoking messages.
In summary, communication campaign ads are safe and have successfully helped many people quit smoking.12345Why are researchers excited about this trial?
Researchers are excited about the Communication for Smoking trial because it explores new strategies to help people quit smoking by using targeted messaging techniques. Unlike traditional methods like nicotine replacement therapy or prescription medications, this trial examines the impact of communication campaigns. One arm of the trial delivers simultaneous messages encouraging users to quit both cigarettes and e-cigarettes at the same time, while the other arm promotes a step-by-step approach, first quitting cigarettes and then e-cigarettes. These innovative messaging strategies could provide more personalized and effective pathways to quitting, potentially reaching a broader audience and addressing the growing use of e-cigarettes alongside traditional smoking.
What evidence suggests that this trial's communication campaign ads could be effective for quitting smoking?
Studies have shown that text messaging can effectively help people quit smoking. For example, one study found that people who received text messages had higher success rates in quitting compared to those who did not. Another study showed that quit rates were 35% higher for those who got these messages. In this trial, participants will receive either simultaneous quit messages encouraging them to quit both cigarettes and e-cigarettes at the same time, or sequential quit messages encouraging them to quit cigarettes first, followed by e-cigarettes. Both video and text messages have successfully helped people stop smoking for longer periods. These findings suggest that receiving regular, targeted messages can significantly aid in quitting smoking cigarettes and e-cigarettes.678910
Are You a Good Fit for This Trial?
This trial is for adults who currently use both regular cigarettes and e-cigarettes. Participants should be interested in quitting or learning more about quitting smoking and vaping.Inclusion Criteria
Exclusion Criteria
Timeline for a Trial Participant
Screening
Participants are screened for eligibility to participate in the trial
Treatment
Participants receive daily ads encouraging them to quit smoking and vaping, along with daily surveys
Follow-up
Participants are monitored for changes in quit intentions and attempts after the treatment phase
What Are the Treatments Tested in This Trial?
Interventions
- Communication Campaign Ads
Trial Overview
The study tests whether receiving special ads over five weeks can increase interest in quitting both cigarettes and e-cigarettes. Participants view these ads and complete surveys to share their thoughts.
How Is the Trial Designed?
2
Treatment groups
Experimental Treatment
Participants in this arm receive messages encouraging them to quit both cigarettes and e-cigarettes at the same time.
Participants in this arm receive messages encouraging them to quit cigarettes first, followed by e-cigarettes.
Find a Clinic Near You
Who Is Running the Clinical Trial?
UNC Lineberger Comprehensive Cancer Center
Lead Sponsor
National Cancer Institute (NCI)
Collaborator
Citations
Text Messaging-Based Smoking Cessation Intervention - PMC
The results of these meta-analyses indicated that text messaging intervention may be a promising tool for improving smoking cessation outcomes; however, ...
Efficacy of SMS Text Message Interventions for Smoking ...
Smoking quit rates for the intervention groups were 35% higher than control groups. · Pooled results were consistent at 3- and 6-month follow-up lengths.
3.
tobaccoinduceddiseases.org
tobaccoinduceddiseases.org/The-effectiveness-of-tobacco-cessation-programs-for-university-students-A-systematic,162001,0,2.htmlA systematic review and meta-analysis
Introduction: This systematic review and meta-analysis aimed to explore the existing tobacco interventions and synthesize whether those interventions ...
Effectiveness of a text-messaging-based smoking cessation ...
Our findings demonstrate that a mobile-phone-based text messaging intervention (Happy Quit), with either high- or low-frequency messaging, led to smoking ...
5.
thecommunityguide.org
thecommunityguide.org/findings/tobacco-use-mobile-phone-text-messaging-cessation-interventions.htmlTobacco: Mobile Text Messaging Cessation
Evidence shows improvements in cessation among adults when measured six or more months following intervention. Mobile phone text messaging interventions were ...
Results of the CDC's National Tobacco Cessation Campaign
RTI's evaluation data show that the campaign has helped more than 1 million people quit permanently and led to more than 2 million extra calls to 1-800-QUIT-NOW ...
Optimising tobacco control campaigns within a changing ...
Reviews published over the past decade confirm tobacco control campaigns can be effective for influencing adult and youth tobacco use behaviours.
Antismoking Media Campaign and Smoking Cessation ...
The objective of this study was to examine whether exposure to NY TCP's statewide antismoking media campaign corresponded to smoking outcomes.
Mass media interventions for smoking cessation in adults - PMC
The primary outcome was change in smoking behaviour. This could be reported as changes in prevalence, changes in cigarette consumption, quit rates, or odds of ...
COMMUNICATION STRATEGIES FOR SMOKING ...
– Changes in attitude to smoking and related aspects;. – Increase in knowledge during or after a campaign as compared to the preceding period;. – Use made of ...
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