Messaging for Healthy Nutrition

Overseen By Study Team

Age: 18+

Sex: Any

Trial Phase: Academic

Sponsor: Stanford University

Disqualifiers: Age, School grade, State, Internet, Facebook, Meals, others

No Placebo Group All trial participants will receive the active study treatment (no placebo)

Compensation: Varies

Number of Visits: Unknown

Duration: 6 weeks

832 Participants Needed

Trial Summary

What is the purpose of this trial?

This study aims to determine whether an online marketing campaign increases children's school meal participation. Parents whose children do not currently eat school meals frequently will be exposed to messages designed to encourage their children's increased participation in school meals.

Research Team

Anna Grummon, PhD

Principal Investigator

Assistant Professor

Eligibility Criteria

This trial is for parents of children who don't often eat school meals. It's designed to see if certain online messages can encourage kids to participate more in school meal programs.

Inclusion Criteria

I am a parent of a child in grades 1-5 at a public school.

Has a Facebook account

Resides in one of the following states: California, Colorado, Maine, Minnesota, Michigan, Massachusetts, New Mexico, Vermont

Exclusion Criteria

Does not have a child attending a public school in grades 1-5

I am under 18 years old.

Does not have a Facebook account

Timeline

Screening

Participants are screened for eligibility to participate in the trial

1-2 weeks

Treatment

Participants are exposed to either control or experimental messages in private Facebook groups over a 6-week period

6 weeks

Online participation

Follow-up

Participants complete surveys to assess changes in attitudes and behaviors regarding school meal participation

1-2 weeks

Treatment Details

Interventions

• School meal messages

Trial Overview The study is testing whether an online marketing campaign with specific messages can increase the number of children eating school meals, compared to a control group receiving neutral messages.

Participant Groups

Group I: School meal messages Experimental Treatment 1 Intervention

Participants will view messages focused on the benefits of children eating school meals, using text and images developed based on parent interviews. Participants will view a total of 10 messages.

Group II: Control (neutral) messages Active Control 1 Intervention

Participants will view messages focused on the benefits of children reading. Messages will be matched in length to the experimental messages. Participants will view a total of 10 messages.

Who Is Running the Clinical Trial?

Stanford University

Lead Sponsor

Trials

2,527

Recruited

17,430,000+

Robert Wood Johnson Foundation

Collaborator

Trials

161

Recruited

697,000+