Vaccine Communication Training for Flu
What You Need to Know Before You Apply
What is the purpose of this trial?
This trial aims to determine if training school staff to discuss vaccines and using promotional materials can boost flu vaccination rates among students. Schools will be divided into two groups: one receiving special training and materials, and one without. The trial will track which group achieves higher student vaccination rates by the end of flu season. Students enrolled in a participating school for at least two years are eligible for this study. As an unphased trial, this study provides a unique opportunity to contribute to research that could improve public health strategies in schools.
What prior data suggests that this vaccine communication training is safe for school personnel?
Research has shown that clear communication about flu vaccines can significantly increase vaccination rates. One study found that when people understand the benefits and safety of flu vaccines, their confidence in getting vaccinated rises, resulting in more individuals receiving the shot.
This trial does not test a medication or vaccine. Instead, it offers a communication training program for school staff. The program teaches them how to discuss flu vaccines effectively, encouraging more students to get vaccinated.
The training involves no health risks. It focuses on learning and practicing new communication techniques. The goal is to help everyone understand the importance of flu vaccination, which can keep more people healthy during flu season.12345Why are researchers excited about this trial?
Researchers are excited about the Vaccine Communication Training for flu because it's not about a new drug or vaccine but about improving how healthcare providers talk to patients about flu vaccinations. Unlike standard flu prevention methods, which focus on the vaccines themselves, this approach aims to enhance communication skills to better address patients' concerns and increase vaccination rates. By focusing on effective communication, the goal is to build trust, provide clear information, and ultimately improve public health outcomes by encouraging more people to get vaccinated.
What evidence suggests that this vaccine communication training is effective for increasing flu vaccination rates?
This trial will evaluate the impact of Vaccine Communication Training on flu vaccination rates. Research has shown that clear communication about vaccines can significantly increase vaccination uptake. Studies have found that when people receive clear and convincing information about the flu vaccine, they better understand its benefits. For instance, knowing that the flu vaccine can reduce the chances of illness, hospitalization, or serious flu-related complications makes people more likely to get vaccinated. This type of communication has been linked to increased vaccination rates in communities. While the flu vaccine's effectiveness can vary, typically ranging from 40% to 60% for certain illnesses, effective communication can maximize its benefits. Overall, improving vaccine communication is believed to increase vaccination rates and protect more people from the flu.678910
Are You a Good Fit for This Trial?
Inclusion Criteria
Timeline for a Trial Participant
Screening
Participants are screened for eligibility to participate in the trial
Intervention
School personnel complete an online training module and optional workshop on vaccine communication; schools utilize vaccine promotional materials
Tracking
Schools track student vaccination rates
Follow-up
Participants are monitored for changes in vaccination rates after the intervention
What Are the Treatments Tested in This Trial?
Interventions
- Vaccine Communication Training
How Is the Trial Designed?
2
Treatment groups
Experimental Treatment
Active Control
Find a Clinic Near You
Who Is Running the Clinical Trial?
University of Rochester
Lead Sponsor
Centers for Disease Control and Prevention
Collaborator
Citations
Communicating the Value of Influenza Vaccines to Patients
Although a vaccine effectiveness of 40% to 60% against outpatient illness may be considered modest by some, similar effectiveness against influenza-related ...
2.
publications.aap.org
publications.aap.org/pediatrics/article/157/5/e2025074682/207109/The-Meaning-of-Vaccine-Effectiveness-CandidCandid Communication About the Flu Shot | Pediatrics
During the 2022 to 2023 season, influenza VE estimates against pediatric outpatient visits were 68% (95% CI, 59–76) in Europe8 and 48% (95% CI, ...
3.
immunizationmanagers.org
immunizationmanagers.org/what-to-know-about-the-effectiveness-of-the-influenza-vaccine-during-the-2024-2025-respiratory-viral-season-study/What To Know About the Effectiveness of the Influenza ...
The authors concluded they were “unable to find that the influenza vaccine has been effective in preventing infection during the 2024-2025 ...
Prior Vaccination and Effectiveness of Communication ... - PMC
We tested the effect of prior vaccination on response to communication strategies in a hypothetical news article about an influenza pandemic.
Interim Estimates of 2025–26 Seasonal Influenza Vaccine ...
This report describes interim estimates of 2025-26 seasonal flu vaccine effectiveness.
Promoting influenza vaccination: Insights from a qualitative ...
A qualitative meta-analysis of 29 unpublished, primarily qualitative CDC-sponsored studies related to flu and flu vaccination knowledge, attitudes and beliefs ...
Promoting influenza vaccination: Insights from a qualitative ...
Communication research can inform and strengthen: (1) how the benefits, value, and risk of recommended vaccinations are framed or presented to those people the ...
Prevention and Control of Seasonal Influenza with Vaccines
This report focuses on recommendations for the use of vaccines for the prevention and control of seasonal influenza during the 2024–25 influenza season in the ...
Patient and member engagement improves flu vaccination ...
Influenza vaccines lower the risk requiring a doctor's care during flu season by 40% to 60%. Leadership implemented UpToDate® Outreach interactive voice ...
Flu vaccination and effective communication...
The risk of very rare complications of the vaccine, like Guillain-Barre' Syndrome (GBS), is a more frequent complication of influenza infection ...
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