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TikTok Food Ads and Calorie Intake
N/A
Recruiting
Led By Marie Bragg, PhD
Research Sponsored by NYU Langone Health
Eligibility Criteria Checklist
Specific guidelines that determine who can or cannot participate in a clinical trial Must have
Be younger than 18 years old
Timeline
Screening 3 weeks
Treatment Varies
Follow Up day 1
Awards & highlights
Study Summary
This trial will measure how seeing food ads on TikTok affects snack/drink purchases of 10-13y/os. Participants will see ads, shop online, and answer questions.
Who is the study for?
This trial is for non-Latino White or Black/African American youths aged 10-13 who use TikTok daily and can read and speak English. It's not open to those who don't meet these specific age, racial, language, and social media usage criteria.Check my eligibility
What is being tested?
The study examines the impact of food-related ads by influencers on TikTok versus non-food-related ads on young people's calorie purchases. Participants will be randomly assigned to view one type of ad, then choose food items in a simulated online store.See study design
What are the potential side effects?
There are no direct physical side effects from participating in this study as it involves viewing advertisements and completing surveys. However, there may be indirect effects on participants' attitudes towards food.
Timeline
Screening ~ 3 weeks3 visits
Treatment ~ Varies
Follow Up ~ day 1
Screening ~ 3 weeks
Treatment ~ Varies
Follow Up ~day 1
Treatment Details
Study Objectives
Outcome measures can provide a clearer picture of what you can expect from a treatment.Primary outcome measures
Calorie Count from Snacks Chosen at Virtual Vending Machine
Trial Design
2Treatment groups
Experimental Treatment
Group I: TikTok Influencer Ads without FoodExperimental Treatment1 Intervention
Participants randomized to view TikTok influencers' posts without food will view 4 ads associated with their condition and 2 filler ads, all of which are presented in counterbalanced order. They will report their reaction to the ads using the icons available on the TikTok platform (i.e. like, comment, or share). After viewing all of the TikTok ads, youth participants will complete the virtual snack selection task where they will see a virtual vending machine. All items will cost $2. Participants will be asked to select one snack and one beverage from the vending machine. After the snack selection task, participants will review the TikTok ads again and complete survey questions.
Group II: TikTok Influencer Ads with FoodExperimental Treatment1 Intervention
Participants randomized to view TikTok influencers' posts with food will view 4 ads associated with their condition and 2 filler ads, all of which are presented in counterbalanced order. They will report their reaction to the ads using the icons available on the TikTok platform (i.e. like, comment, or share). After viewing all of the TikTok ads, youth participants will complete the virtual snack selection task where they will see a virtual vending machine. All items will cost $2. Participants will be asked to select one snack and one beverage from the vending machine. After the snack selection task, participants will review the TikTok ads again and complete survey questions.
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Who is running the clinical trial?
NYU Langone HealthLead Sponsor
1,368 Previous Clinical Trials
839,626 Total Patients Enrolled
Marie Bragg, PhDPrincipal InvestigatorNYU Langone Health
1 Previous Clinical Trials
1,252 Total Patients Enrolled
Media Library
Eligibility Criteria:
This trial includes the following eligibility criteria:- I am between 10 and 13 years old.I meet all the listed criteria for the study.
Research Study Groups:
This trial has the following groups:- Group 1: TikTok Influencer Ads with Food
- Group 2: TikTok Influencer Ads without Food
Awards:
This trial has 1 awards, including:- No Placebo-Only Group - All patients enrolled in this study will receive some form of active treatment.
Timeline:
This trial has the following timeline:- Screening: It may take up to 3 Weeks to process to see if you qualify in this trial.
- Treatment: The duration you will receive the treatment varies.
- Follow Ups: You may be asked to continue sharing information regarding the trial for 6 Months after you stop receiving the treatment.
Frequently Asked Questions
These questions and answers are submitted by anonymous patients, and have not been verified by our internal team.
Are adolescents eligible to participate in this scientific exploration?
"The lower bound of eligibility for this trial is 10 years old and the upper limit is 13."
Answered by AI
Am I eligible to take part in this experiment?
"This study has an enrolment quota of 100 individuals between the ages of 10 and 13 who exercise moderation in their calorie intake."
Answered by AI
Is this research ongoing and open to new participants?
"Citing clinicaltrials.gov, this research project is currently recruiting patients; it was initially posted on February 17th 2023 and the most recent edit occured on March 8th of the same year."
Answered by AI
What is the current capacity for enrolment in this medical experiment?
"Correct. According to the clinicaltrials.gov database, this investigation which began on February 17th 2023 is still recruiting individuals. The study requires a total of 100 volunteers from single research centre."
Answered by AI
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