Cancer Prevention Campaign for Young Adults

Not currently recruiting at 4 trial locations

Overseen By David Buller, PhD

Age: 18 - 65

Sex: Any

Trial Phase: Academic

Sponsor: Klein Buendel, Inc.

Disqualifiers: Pregnancy, others

No Placebo Group All trial participants will receive the active study treatment (no placebo)

Compensation: Varies

Number of Visits: Unknown

What You Need to Know Before You Apply

What is the purpose of this trial?

This trial aims to help young adults develop healthier habits to lower their risk of cancer later in life. It focuses on reducing behaviors such as smoking, heavy drinking, poor eating, and excessive sun exposure. Participants will receive guidance through private Facebook groups on how to make these changes. Those who regularly engage with social media and live in certain rural areas of Arizona, Colorado, New Mexico, or Utah might be a good fit. As an unphased trial, this study offers a unique opportunity for participants to proactively improve their health and potentially reduce their cancer risk.

Will I have to stop taking my current medications?

The trial information does not specify whether you need to stop taking your current medications.

What prior data suggests that this campaign is safe for young adults?

Research shows that the 4 Corners Rural Health Cancer Prevention campaign helps young adults make healthier choices. This program uses social media to share tips on reducing cancer risks, such as avoiding smoking and improving diet.

The campaign poses no safety concerns. It aims to educate and encourage positive lifestyle changes. As it is not a drug or medical treatment, no side effects have been reported. The focus on improving health habits is generally safe and well-received. ^{1 2 3 4 5}

Why are researchers excited about this trial?

Researchers are excited about the Cancer Prevention Campaign for Young Adults because it leverages the power of social media to promote healthy lifestyle changes, which is a fresh approach compared to traditional methods like pamphlets or in-person seminars. This trial taps into the daily habits of young adults by using Facebook groups to share information on reducing cancer risk factors such as alcohol and tobacco use, while also offering social support and advice from healthcare providers. By integrating cancer prevention strategies into a platform where young adults are already engaged, this campaign aims to make prevention efforts more relatable and accessible, potentially leading to a greater impact on public health.

What evidence suggests that this campaign is effective for cancer prevention in young adults?

Research shows that sharing cancer prevention tips on social media can help young adults change risky habits. Studies have found that when young people encounter health messages on frequently used platforms like Facebook, they are more likely to make healthier choices. For example, past efforts using social media have led to reduced smoking and increased exercise. In this trial, the #4Corners4Health campaign focuses on educating about risks such as alcohol consumption and excessive sun exposure, offering practical tips for healthier living. This approach effectively raises awareness and encourages behavior changes, making it a useful tool for preventing cancer in young adults. ^{1 2 4 5 6}

Who Is on the Research Team?

David Buller, PhD

Principal Investigator

Klein Buendel, Inc.

Are You a Good Fit for This Trial?

This trial is for young adults aged 18-26 living in rural areas of Arizona, Colorado, New Mexico, or Utah who are active on social media. They must speak and read English and consent to participate. Pregnant individuals or those with low/no social media activity cannot join.

Inclusion Criteria

Consents to participate

Accepts screening call from study staff

Resides in a county coded as RUCC 4-9 in Arizona, Colorado, New Mexico, or Utah

Exclusion Criteria

Does not give permission for engagement data to be extracted from Facebook private group

Cannot speak and read English

Does not consent to participate

Timeline for a Trial Participant

Screening

Participants are screened for eligibility to participate in the trial

2-4 weeks

Intervention

Participants receive a social media campaign designed to reduce cancer risk behaviors through private Facebook groups

24 months

Ongoing online engagement

Follow-up

Participants are monitored for changes in cancer risk behaviors and knowledge after the intervention

4 weeks

What Are the Treatments Tested in This Trial?

Interventions

• 4 Corners Rural Health Cancer Prevention

Trial Overview The study tests a multi-risk factor campaign aimed at reducing cancer risk behaviors among young rural adults using social media. It focuses on improving physical activity, diet, reducing nicotine and alcohol use, lowering UV exposure, and increasing HPV vaccination rates.

How Is the Trial Designed?

Group I: 4 Corners Rural Cancer Prevention Experimental Treatment 1 Intervention

Four separate Facebook groups, which provide information via posts within the private groups about cancer risk factors (e.g. reducing alcohol consumption, tobacco use cessation, increasing physical activity), behavioral skills to reduce them, benefits of, social support for, and ways to reduce social/financial costs of cancer prevention, and advice from health care providers to decrease barriers. Posts will seek to improve self- and response-efficacy and perceived risk, and link cancer prevention to personal goals.

Who Is Running the Clinical Trial?

Klein Buendel, Inc.

Lead Sponsor

Trials

41

Recruited

20,000+

University of New Mexico

Collaborator

Trials

393

Recruited

3,526,000+

University of Arizona

Collaborator

Trials

545

Recruited

161,000+

University of Colorado, Denver

Collaborator

Trials

1,842

Recruited

3,028,000+

University of Utah

Collaborator

Trials

1,169

Recruited

1,623,000+

National Cancer Institute (NCI)

Collaborator

Trials

14,080

Recruited

41,180,000+

Colorado State University

Collaborator

Trials

138

Recruited

38,200+

Published Research Related to This Trial

A new tool for clinicians in inpatient oncology units has been developed to prevent adverse events and enhance patient safety, focusing specifically on cancer patients.

The tool includes a catalog of adverse events and a risk map, which helps healthcare providers implement best practices in their daily activities to improve clinical safety.

NCBI (Pubmed)

pubmed.ncbi.nlm.nih.gov

Improving patient safety in the inpatient setting through risk assessment and mitigation. Reche Navarro, MN.[2016]

A pharmacist-led program effectively managed adverse events in 123 patients with EGFR mutation-positive non-small cell lung cancer receiving afatinib, highlighting the importance of patient education and proactive monitoring in a community oncology setting.

Common adverse events included diarrhea (85%) and rash/skin reactions (58%), with 13% of patients discontinuing treatment due to these side effects; however, those who continued treatment often had dose reductions, indicating a strategy to maintain therapy despite adverse effects.

NCBI (Pubmed)

pubmed.ncbi.nlm.nih.gov

Pharmacist-led patient education and adverse event management in patients with non-small cell lung cancer receiving afatinib in a community-based, real-world clinical setting. Khrystolubova, N., Shieh, M., Patel, AJ., et al.[2020]

Citations

1. pmc.ncbi.nlm.nih.gov pmc.ncbi.nlm.nih.gov/articles/PMC10921336/

#4Corners4Health Social Media Cancer Prevention ... Our proposed intervention will aim to aid rural emerging adults in making informed decisions to reduce cancer risks related to infrequent physical activity, ...

2. clinicaltrials.gov clinicaltrials.gov/study/NCT05618158

NCT05618158 | Cancer Prevention for Young Rural Adults A multi-risk factor campaign will be developed to reduce these cancer risk behaviors and delivered to young adults over social media, a popular channel that can ...

3. pubmed.ncbi.nlm.nih.gov pubmed.ncbi.nlm.nih.gov/38386396/

4Corners4Health Social Media Cancer Prevention Campaign ... This pragmatic randomized trial aims to evaluate a multirisk factor intervention using a social media campaign designed with community advisers aimed at ...

4. researchgate.net researchgate.net/publication/378399929_4Corners4Health_Social_Media_Cancer_Prevention_Campaign_for_Emerging_Adults_Protocol_for_a_Randomized_Stepped-Wedge_Trial

#4Corners4Health Social Media Cancer Prevention ... Association of Skin Cancer Risk and Protective Behaviors with Health Literacy Among Young Adults in the USA. Article. Full-text available. May 2019.

5. experts.arizona.edu experts.arizona.edu/en/publications/4corners4health-social-media-cancer-prevention-campaign-for-emerg

Protocol for a Randomized Stepped-Wedge Trial Cancer prevention information and recommendations may reach EAs more effectively over social media than in settings such as health care, schools, and workplaces ...

6. cancercontrol.cancer.gov cancercontrol.cancer.gov/hd/research-emphasis/rural-cancer-control

Rural Cancer Control We aim to develop and implement sustainable cancer control programs tailored to rural communities across the United States.