Social Media Messaging for Colorectal Cancer Screening
Trial Summary
What is the purpose of this trial?
NORC/AmeriSpeak will recruit participants who meet the study criteria and invite them to complete a 15-minute survey. Participants will be randomly assigned to one of five conditions, with approximately 400 people in each condition, and will respond to various questions after viewing the study messaging. Once 2,000 participants complete the survey, the data will be de-identified and provided to the study team for analysis.
Research Team
Andy King, PhD
Principal Investigator
Huntsman Cancer Institute/ University of Utah
Eligibility Criteria
This trial is for adults aged 45 to 74 who self-identify as either White/Caucasian or Black/African American. It aims to gather preferences on cancer screening messages from a national sample, with an equal number of participants from each racial group.Inclusion Criteria
Exclusion Criteria
Timeline
Screening
Participants are screened for eligibility to participate in the trial
Survey Experiment
Participants complete a 15-minute survey after being randomly assigned to one of five conditions
Data Analysis
The study team receives a de-identified data file for analysis after all participants complete the survey
Follow-up
Participants are monitored for any additional information sharing behavior and intentions to adhere to screening recommendations
Treatment Details
Interventions
- Social Media and Cancer Screening Information
Find a Clinic Near You
Who Is Running the Clinical Trial?
University of Utah
Lead Sponsor
National Cancer Institute (NCI)
Collaborator
AmeriSpeak - NORC
Collaborator