Messaging Intervention for Check-ups

Overseen By Emily Rosenzweig, PhD

Age: 65+

Sex: Any

Trial Phase: Academic

Sponsor: Emily Rosenzweig

Disqualifiers: Recent AWV, Scheduled AWV, others

No Placebo Group All trial participants will receive the active study treatment (no placebo)

Compensation: Varies

Number of Visits: Unknown

50000 Participants Needed

Trial Summary

What is the purpose of this trial?

Medicare Annual Wellness Visits (AWVs) are critical for addressing preventive care needs among older adults, yet the most recent estimates from the Center for Medicare Services suggest less than 50% of eligible patients take advantage of this free healthcare benefit. Behavioral science-informed messaging interventions offer a promising strategy to increase AWV participation by guiding patient behavior. In this study, investigators will evaluate a health system initiative that utilizes personalized email and text messages to encourage Medicare beneficiaries to schedule and attend their AWVs. This approach aims to boost patient engagement in preventive health services, ultimately improving care outcomes for older adult populations

Eligibility Criteria

This trial is for individuals aged 65 or older who are part of the Ascension AWV Clinical Priority Goal measure but haven't attended their Medicare Annual Wellness Visits. Participants must have a mobile phone or email and consent to receive electronic communications from the health system.

Inclusion Criteria

I have agreed to get emails or texts from the health system.

I am 65 or older, have a phone or email with the health system, and am not following my wellness plan.

Timeline

Screening

Participants are screened for eligibility to participate in the trial

2-4 weeks

Intervention

Participants receive personalized email and text messages to encourage scheduling and attending their Annual Wellness Visits

14 days

Follow-up

Participants are monitored for completion of Annual Wellness Visits and other preventive screenings

180 days

Treatment Details

Interventions

• Messaging Intervention

Trial Overview The study tests whether personalized email and text message 'nudges' can encourage Medicare beneficiaries to schedule and attend their Annual Wellness Visits, aiming to improve participation in preventive health services among older adults.

Participant Groups

Group I: Up To Five Messages Experimental Treatment 1 Intervention

This group will receive up to five messages as part o the study -- two emails and three text messages.

Group II: Two Messages Experimental Treatment 1 Intervention

This group will receive two messages as part of the study -- one email and one text message.

Group III: Usual Care Active Control 1 Intervention

This is a group will serve as usual care and have no intervention during the study period

Who Is Running the Clinical Trial?

Emily Rosenzweig

Lead Sponsor

Trials

2

Recruited

52,400+